Whenever the Contrarian leaves for a road trip, his first stop always, is grabbing a good cup of coffee at a close by 7-ELEVEN (check specs in associated piece). Here, in the land of Starbucks, our tradition might be biased actuarially growing up on the Slurpee. But the piece in the
Denver Post about buying the "Kool Aid", experiencing these ubiquitous shops just reinforces our decision.
This week the 40th anniversary at Starbucks produced a new nameless logo. Citing global recognition, they negated their previous worded brand graphic. We'll predict by the semicentennial they'll have drank the "Slurpee" and return to the named identity.